It's been almost a year since we closed our pre-A series round of financing. This is the story behind the scenes. Because behind every success there is a lot of everyday struggle.
Taking a step back, I think we wouldn't survive then without fast product development. In the initial phase of your tech startup you don't need to invest a huge money into marketing or sales efforts (as a CEO you are a salesperson yourself) to drive growth, but your product is a must-have. And the product development team needs to be an internal part of your company from the very beginning.
Behind every success there is a struggle. And you usually pretend that everything is great cause you won another one - even when it was extremely hard. That's because no one likes to talk about her failures or challenges.
I am not saying that to prove anything to myself or anybody else.
It's just that usually people observing successful startups feel some kind of jealousy. And the truth is that - besides all of these success factors described in many smart books and articles - you just need to have an extremely strong personality to survive the valley of death. And it's not only because of the lack of money.